We have been working with Edith’s Fashions for a while, turning one of the largest boutiques in Canada into an online store. The most significant change we implemented was on Google search result pages (SERP), where we put Edith’s Fashions on the first/second page with very competitive keywords in just a few months, beating larger chains as well. We used a new approach to improve exchanging information with search engines, known as semantics. With proper copy writing, social media, website structure and small budget for Google Ads we managed to keep this boutique on the top of SERP not just on Google, but also on Bing.
Mark Nourani, Operator, Toronto, ON